Elizabeth Anderson

Liz Anderson has over twenty-five years of progressively responsible management experience in technical product and service marketing for international and domestic corporations and not-for-profit organizations where she has demonstrated her ability to apply marketing and management principals to a diverse group of products and services. Anderson earned her both her Master of Business Administration in 1990 and her Bachelor of Arts in dance production, Magna Cum Laude in 1987 from the University of Massachusetts at Amherst. She began her career in arts management, moved into market analysis for Spalding Sports Worldwide, and eventually became director of distributor operations for INNOVA Corporation, a Colorado affiliate of the Sumitomo Corporation. Anderson worked as a consultant in Colorado providing marketing and management support to start-up corporations. She provided wholesale to distribution channel marketing consulting to New Golf Concepts that resulted in the sale of their line of filament wound graphite golf shafts to a larger corporation. Her experience with international business and technical product marketing led her to Ship Analytics International, Inc. where she planned and executed an international marketing campaign, authored winning responses to requests for proposals from the U.S. government as well as from international private industry and government sources. After ten years in the private sector, Anderson returned to work in the not-for-profit community by joining the SouthEastern Connecticut Enterprise Region as their director of marketing. There she planned and executed national marketing and public relations campaign highlighting southeastern Connecticut and Westerly, Rhode Island, networked with State of Connecticut agencies, commercial real estate brokers, and industry affiliates to form industry coalitions and business development initiatives. She introduced the agency to corporate fundraising and sponsorship campaigns. In 2003, Anderson joined the University of Connecticut where she guided the development of a newly created External Relations Department for the Division of Health & Human Development and provided marketing for four schools, including the School of Pharmacy. She joined the School of Pharmacy as its full-time director of the Office of Marketing and Communications in February of 2005 where she coordinates marketing planning and policy development as it relates to the School of Pharmacy and plans and executes effective marketing and promotional outreach strategies designed to promote strategic goals of the school and its related services and programs. She is active in the community, previously serving on the boards of the Children’s Museum of Southeastern Connecticut and Safe Futures, as well as president of the Saint Joseph Home School Association, and as the stage manager for the Eastern Connecticut Ballet. She is currently a Girl Scout leader, a Boy Scout Troop Committee member, and president of the Saint Joseph School Alumni & Friends Association

liz.anderson@uconn.edu

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