UConn Huskies Surge in Popularity on SNY

UConn/SNY LogoWith UConn Huskies football and the Men’s and Women’s basketball programs all sharing the same TV home for the first time, SNY has announced that television ratings for those programs have increased significantly across the board in the Hartford-New Haven Designated Market Area (DMA).

In its inaugural season on SNY, the undefeated UConn Women’s basketball program has already experienced growth in popularity as the team’s television ratings have increased 14 percent in the Hartford-New Haven DMA. SNY’s Women’s basketball coverage is averaging a 5.14 household rating through the first five games of the season, compared with the first five regional telecasts that aired last season. The network’s highest household rating of the 2012-13 season occurred on Nov. 23, when the Huskies defeated Marist College at the Paradise Jam tournament, and garnered a 5.86 household rating. SNY’s next UConn Women’s basketball telecast is on Thursday, Dec. 6 when the Huskies, ranked 2nd in the country, take on 10th ranked Penn State at 7 p.m.

The Men’s Basketball program is also off to a blazing start on SNY, averaging a 4.88 household rating in the Hartford-New Haven DMA for the 2012-13 season. The rating represents a 24 percent increase compared to the same period last year (3.92 household rating). The UConn Men’s basketball program’s next telecast on SNY is Friday, Dec. 7 at 7 p.m.

The UConn Huskies Football team also experienced significant television ratings gains this season by posting a huge 50 percent increase versus the 2011 season on SNY (3.10 household rating vs. 2.07 household rating). SNY’s highest rated UConn football game registered a 3.90 household rating when UConn defeated Louisville on Nov. 24.

“We’ve always believed that creating a single destination – one that provides consistency as well as the most comprehensive, in-depth coverage for UConn fans would result in increased visibility and popularity,” said Steve Raab, President of SNY. “We knew we would deliver UConn a broader national audience, but these substantial ratings gains across all of our UConn properties on a local level are another great development. We are excited about the potential to grow the brand even more as we continue our partnership with the University.”

Source: Nielsen Media Research, Live+SD Data