{"id":110710,"date":"2016-04-19T09:42:41","date_gmt":"2016-04-19T13:42:41","guid":{"rendered":"https:\/\/today.uconn.edu\/?p=110710"},"modified":"2016-04-20T13:57:41","modified_gmt":"2016-04-20T17:57:41","slug":"distracted-driving-a-crash-test-in-behavior-modification","status":"publish","type":"post","link":"https:\/\/today.uconn.edu\/2016\/04\/distracted-driving-a-crash-test-in-behavior-modification\/","title":{"rendered":"Distracted Driving a Crash Test in Behavior Modification"},"content":{"rendered":"<p>Marisa Auguste gets upset when she sees other drivers texting on their cell phones, reading maps, or putting on makeup while they\u2019re whizzing down the highway.<\/p>\n<p>Auguste has good reason to be concerned. April is Distracted Driving Awareness Month according to the <a href=\"http:\/\/www.nsc.org\/learn\/NSC-Initiatives\/Pages\/distracted-driving-awareness-month.aspx?var=hpddam\">National Safety Council<\/a>, and if you didn&#8217;t know, Auguste will tell you there were 7,472 distracted driving crashes in Connecticut in 2015 and that they accounted for about 7 percent of all crashes last year. Distracted driving was involved in 4 percent of all fatal crashes in Connecticut in 2015 and 9 percent of all crashes resulting in injury.<\/p>\n<p>It\u2019s Auguste\u2019s job after all to keep track of such things. As a new behavioral analyst with UConn\u2019s <a href=\"http:\/\/www.cti.uconn.edu\/connecticut-transportation-safety-research-center\">Connecticut Transportation Safety Research Center<\/a>, a part of the School of Engineering, Auguste spends countless hours poring over state crash reports, looking for patterns and insights in cases where driver behavior was part of the cause.<\/p>\n<p>\u201cWe can make cars safer and we can make roads safer, but nearly 90 percent of motor vehicle crashes can be attributed to some kind of human error,\u201d says Auguste, who joined the CTSRC last May. \u201cSo we can\u2019t talk about traffic safety without talking about behavior, especially when you consider all of the texting and driving, talking on the phone while driving, and checking of social media while driving that people are doing today.\u201d<\/p>\n<p>With a master\u2019s degree in criminal justice with a concentration in victimology and a bachelor\u2019s degree in sociology, Auguste says she is fascinated by the different aspects of human behavior. As a social scientist, she has an insatiable curiosity to know <em>why<\/em> people behave as they do.<\/p>\n<p>\u201cHuman behavior is just so interesting. It\u2019s not exact and I love it,\u201d Auguste says. \u201cEveryone\u2019s different and usually people have different motives as to why they do things. I just want to know why. That\u2019s my thing. Initially, I wanted to be an FBI profiler. But now I\u2019m using my education to analyze behavior, driver behavior. Ultimately, I hope to make people feel better and safer and that\u2019s why I love it.\u201d<\/p>\n<blockquote>\n  <p>We can make cars safer and we can make roads safer, but nearly 90 percent of motor vehicle crashes can be attributed to some kind of human error. <cite> &#8212 Marisa Auguste<\/cite><\/p>\n<\/blockquote>\n<p>Part of Auguste\u2019s job is analyze reams of crash data the center has collected under a new accident reporting protocol recently implemented in Connecticut. The crash reports, which now include very specific details about whether the vehicle operator was distracted, have been uploaded to an electronic statewide <a href=\"http:\/\/www.ctcrash.uconn.edu\/\">Crash Data Repository<\/a> operated by the Center. Access to this kind of detailed aggregate statewide transportation data \u2013 which is also available to the public through the repository website \u2013 was not previously available.<\/p>\n<p>\u201cMarisa is a great addition to our staff,\u201d says associate research professor Eric Jackson, director of the CTSRC. \u201cHer background in criminal justice and sociology will assist the CTSRC as we start to research driver behavior and try to understand and modify risk-taking behavior while driving.\u201d<\/p>\n<p>Auguste is part of a rapidly growing staff at the CTSRC, which opened in 2013 with support from the Connecticut Department of Transportation and other state agencies. The center recently received a DOT grant for $10 million over the next five years that will support the hiring of 12 new staff to assist state transportation officials with safety analysis.\u00a0Jackson hopes to bring in a full-time epidemiologist to also assist with research.<\/p>\n<p>Auguste says that besides having crash data, the researchers will also be looking at EMS data, toxicology reports, and medical examiner reports: \u201cWhenever someone is involved in a crash, we want to see what\u2019s going on with their behaviors. Did they have drugs or alcohol in their system? If so, what types of drugs or alcohol? Knowing that helps us home in and figure out what our target populations are and what issues need to be addressed.\u201d<\/p>\n<p>Individuals can follow Auguste\u2019s research progress through her blog, \u201c<a href=\"https:\/\/driversbehavingbadly.wordpress.com\/\">Drivers Behaving Badly<\/a>,\u201d which is chock-full of interesting details and tidbits about driving safety. For instance, in a recent blog about seat belt use, she notes that current research shows young male pickup truck drivers in rural areas are most likely not to wear a seat belt. Go figure. But she doesn\u2019t stop there. She proceeds to explain why that group might be less likely to buckle up, such as the belief that larger trucks offer greater protection in a crash, or that low traffic volume on rural roads doesn\u2019t necessitate such precautions.<\/p>\n<p>That kind of detailed analysis is what Auguste hopes to provide as part of her work. She is already a member of Connecticut\u2019s Statewide DUI Task Force, and she expects to provide lawmakers and state officials with comprehensive reports to help guide, strengthen, and change existing laws and policies.<\/p>\n<p>\u201cI want to make a difference,\u201d she says. \u201cI know I am just one little component, but if I can present a clearer picture of what we are doing and what\u2019s going on, that would be phenomenal.\u201d<\/p>\n<aside class=\"grey-sidebar full-sidebar\">\n  <\/p>\n<h3>Distracted Driving Statistics for Connecticut for\u00a02015<\/h3>\n<p>A total of 7,472 distracted driving crashes occurred around\u00a0Connecticut in 2015. This accounts for about 7 percent of all crashes for that year. Distracted driving crashes represent\u00a04 percent of all fatal crashes and 9 percent of all injury crashes.<\/p>\n<ul>\n<li>The majority of drivers involved in these crashes (38 percent) were said to be distracted by something inside of their vehicle other than a passenger or an electronic device, such as eating, personal grooming, or a pet.<\/li>\n<li>Thirty percent of the distracted driving crashes occurred during the months of May, June, and July.<\/li>\n<li>Twenty-six percent of distracted driving crashes occurred during the hours of 3 to 5 p.m.<\/li>\n<li>Drivers ages 17 to 30 were involved in\u00a0the largest number of distracted driving crashes (40 percent).<\/li>\n<li>When broken down by gender, female motorists were involved in 42 percent of crashes and male motorists were involved in 55 percent.<\/li>\n<li>Passenger\u00a0cars and SUVs were the two most common vehicles types involved in these crashes, representing 66 percent and 20 percent respectively.<\/li>\n<\/ul>\n<p><\/aside>\n<p>Behavior analysis is relatively new to the field of transportation safety research, Auguste says. In the past, when there was a particular stretch of road known for accidents, engineers might look for physical issues \u2013 was there a sharp curve, a dangerous intersection, poor sight lines? But a behavior analysis takes a different view. Are we seeing mostly younger drivers involved? Is the area near a late-night bar district where people might be drinking? Were the drivers distracted?<\/p>\n<p>Distracted driving is a conundrum researchers are still trying to figure out. Studies have shown that drivers want a safe driving environment and do know that distracted driving is inherently risky. Yet those same drivers readily admit talking on their cell phones, checking a text, or sending an email while they are behind the wheel.<\/p>\n<p>Ask Auguste why seemingly smart drivers engage in such behavior, and her passion for her work quickly becomes evident.<\/p>\n<p>\u201cBecause we think we can!\u201d she says emphatically. \u201cBecause in our heads, we\u2019re like, \u2018I shouldn\u2019t do this, but I didn\u2019t crash the first 50 times. I\u2019m a good enough driver. I can handle it. I only looked away for a second. What\u2019s the big deal?\u2019<\/p>\n<p>\u201cBut it IS a big deal!\u201d she continues. \u201cIt\u2019s not until something terrible or tragic happens that we\u2019re like, \u2018Wow, I\u2019ll never do that again,\u2019 but by then it\u2019s too late. You may have already killed or seriously hurt someone.\u201d<\/p>\n<p>The same sort of reasoning can be applied to people who speed, cut others off, drink and drive, or don\u2019t wear their seat belts, she says. They have done it before, they refuse to acknowledge the risk, and they may never have been caught.<\/p>\n<p>Through behavioral analysis, Auguste hopes to identify targeted at-risk populations so that appropriate messages can be developed to promote awareness and driving safety to those groups.<\/p>\n<p>It\u2019s not as easy as it sounds.<\/p>\n<p>An anti-texting message featuring scary accident scenarios sent out through social media might work for millennials and teenage drivers, she says. But it\u2019s a different challenge trying to convince, say, older motorcycle riders to wear their helmets when they\u2019ve been riding for 30 years and never had a problem. Sad or scary stories may not work for them. Likewise, the importance of using a child car seat may be lost on individuals whose culture or family traditions may prefer cradling young children in their arms. Cultural sensitivity, in such cases, needs to be factored into the message.<\/p>\n<p>\u201cMarisa will provide the Department of Transportation with stats and figures that will allow them to evaluate the effectiveness of their current media campaigns and education programs,\u201d says Jackson. \u201cMillennials are a difficult group as they are tied to their devices, and past methods of altering human behavior are not as effective with this generation. We will be working to assist the DOT in finding an effective way to communicate and influence the most at-risk drivers, which studies show to be drivers 16 to 34 years old and most of the time, male.\u201d<\/p>\n<p>There are many aspects to behavioral analysis when it comes to transportation safety, and the field is facing new challenges all of the time. Among the issues Auguste expects to deal with are the understated role of prescription medications in impacting driver behavior; the increasing number of older drivers on the road; and the ever-advancing technologies in the automobile industry. Each poses a particular concern when it comes to driver behavior and safety.<\/p>\n<p>\u201cThe average person, I believe, is not intentionally trying to do something bad,\u201d Auguste says. \u201cI just think people need to be aware. They need to realize how their actions may impact others, and I want to make them aware of that before they injure themselves or someone else.\u201d<\/p>\n<p><em>A UConn student group is raising awareness about distracted driving through a campaign called \u201cFocus On, Phone Off.\u201d To learn more about the campaign, visit <a href=\"http:\/\/focusonphoneoff.weebly.com\/\">the group\u2019s website<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A UConn behavioral analyst says the majority of vehicle crashes are caused by human error. She hopes her research will ultimately help modify drivers&#8217; risk-taking behavior.<\/p>\n","protected":false},"author":12,"featured_media":111632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","wds_primary_category":0,"wds_primary_series":0,"wds_primary_attribution":0,"footnotes":""},"categories":[1866,1715,2225,2227],"tags":[],"magazine-issues":[],"coauthors":[1928],"class_list":["post-110710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engr","category-community-impact","category-uconn-storrs","category-uconn-edu-homepage"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-24 13:05:36","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/110710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/comments?post=110710"}],"version-history":[{"count":16,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/110710\/revisions"}],"predecessor-version":[{"id":112137,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/110710\/revisions\/112137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media\/111632"}],"wp:attachment":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media?parent=110710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/categories?post=110710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/tags?post=110710"},{"taxonomy":"magazine-issue","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/magazine-issues?post=110710"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/coauthors?post=110710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}