{"id":113109,"date":"2016-05-27T11:03:16","date_gmt":"2016-05-27T15:03:16","guid":{"rendered":"https:\/\/today.uconn.edu\/?p=113109"},"modified":"2016-05-27T11:03:16","modified_gmt":"2016-05-27T15:03:16","slug":"alumnus-creates-tearrific-ice-cream","status":"publish","type":"post","link":"https:\/\/today.uconn.edu\/2016\/05\/alumnus-creates-tearrific-ice-cream\/","title":{"rendered":"Alumnus Creates Some Tearrific Ice Cream"},"content":{"rendered":"
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\"Alumnus<\/a>
Alumnus Mario Leite ’98 (CLAS) and his wife, alumna Souvannee Leite ’98 (BUS), launched a specialty ice cream business after he was laid off from a job in banking.<\/figcaption><\/figure>\n

Mario Leite \u201998 (CLAS) never imagined he\u2019d combine his undergraduate molecular and cell biology degree with his MBA to become an award-winning ice cream maker. But that\u2019s exactly what the UConn grad did after he lost his banking job in August 2011.<\/p>\n

Newfound leisure time reconnected Leite to a longtime passion for ice cream-making. He added fresh-brewed Earl Grey tea to a childhood recipe and everyone who tried it loved it. Leite kept making more and increasing the circle of family and friends who sampled it. And then he had his \u201caha<\/em> moment.\u201d<\/p>\n

\u201cIn October 2011, I saw an article in Family Circle<\/em> about increasing trends in tea-infused foods and it all came together,\u201d he says.<\/p>\n

Making the first pint of Tea<\/a>rrific Ice Cream<\/a>, however, proved difficult. The originality of Leite\u2019s concept meant not many professionals in the industry knew how to infuse premium, all-natural ice cream with fresh-brewed tea.<\/p>\n

Leite turned to the UConn Dairy Bar<\/a>, where they helped him concoct a sweet cream base using natural dairy ingredients, sugar, and eggs.<\/p>\n

At Tearrific\u2019s Bridgeport facility, Leite and his wife, Souvannee Leite \u201998 (BUS), learned how to make cold-pressed ginger juice, blue\u00adberry puree, and fresh-brewed teas to add with spices to the sweet cream base manufactured at Buck\u2019s Ice Cream in Milford, Conn. The plant there is overseen by another alum, Chris Buck \u201902 (BUS).<\/p>\n

\"Ginger<\/a>
Ginger Matcha, one of Tea-rrific Ice Cream’s newest flavors, is now available at UConn’s Union Central Exchange in the Student Union.<\/figcaption><\/figure>\n

Just over a year after he was laid off, Mario and \u00adSouvannee launched their brand into retail, placing the Earl Grey and vanilla flavor called London Mist, Chunky London Mist with chocolate flakes and pecans, and two more flavors into 20 independent specialty stores.<\/p>\n

Three years later, Tearrific Ice Cream is in more than 200 stores, including Whole Foods. And this spring, Union Central Exchange C-store in the Student Union at Storrs began selling 4 oz single-serve cups in three flavors: Ginger Matcha, Masala Chai, and Matcha Green Tea. The brand has won national awards, is on the brink of entering the international market, and recently added Matcha Green Tea to its list of flavors that includes both London Mists, as well as Ginger Matcha, Masala Chai, Lavender\u2019s Blueberry, and Chamomile. But Leite says he is hungry for more.<\/p>\n

\u201cWe want to be the global leader of tea-infused ice cream, and to have a space in most people\u2019s freezers.\u201d<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A husband-wife alumni team launched an award-winning business making all natural, tea-infused ice cream, with some initial help from the UConn Dairy Bar.<\/p>\n","protected":false},"author":58,"featured_media":113140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","wds_primary_category":0,"wds_primary_series":0,"wds_primary_attribution":0,"footnotes":""},"categories":[147,2226,1731,1862,2225,2234],"tags":[],"magazine-issues":[],"coauthors":[117],"class_list":["post-113109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-clas","category-entrepreneurship","category-busn","category-uconn-storrs","category-university-life"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-29 07:14:28","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/113109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/comments?post=113109"}],"version-history":[{"count":6,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/113109\/revisions"}],"predecessor-version":[{"id":113141,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/113109\/revisions\/113141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media\/113140"}],"wp:attachment":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media?parent=113109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/categories?post=113109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/tags?post=113109"},{"taxonomy":"magazine-issue","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/magazine-issues?post=113109"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/coauthors?post=113109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}