Identifying the benefits of a product and how they meet the needs of the customer is vital for the success of any marketing campaign.<\/p>\n
To that end, a team of eight University of Connecticut senior honors students recently created a marketing campaign that would achieve visibility through a campus-wide event.<\/p>\n
Earlier this year, the students partnered with UConn Extension to boost visibility for its work. The program collaborates with a diverse set of local groups in farming and other industries to provide information that will help solve problems related to food production, health, and sustainability.<\/p>\n
At the outset, Rebecca Demaio (BUS) says team members were surprised at how few students understand what UConn Extension does.<\/p>\n
In order to build awareness for the program within the university community, the group decided to promote UConn Extension’s sustainability work by hosting the Connecticut Environmental Action Day (CEAD)<\/a>, a day-long educational event for middle school students, on March 29, 11 a.m. to 1 p.m., on the Student Union terrace. For UConn undergraduates, it’s an opportunity to volunteer.<\/p>\n Jeremy Keckler (BUS) says the goal of making Extension more visible to UConn students is a critical challenge.<\/p>\n \u201cExtension largely works with the community,” he says. “CEAD is a great opportunity to connect the lines between Extension and campus groups.”<\/p>\n Students aren’t necessarily interested in farmer resources, he notes, but they are interested in sustainability efforts.<\/p>\n \u201cThe sustainability aspect was one where we felt we could make a direct impact,\u201d adds Demaio.<\/p>\n The team also learned that when reaching out to other campus groups, it’s important to have an enthusiastic point person.<\/p>\n Brenna Kelly (BUS) says the group is working to engage the UConn student body by teaming up with various student organizations, such as UConnPIRG<\/a>, Spring Valley Student Farm<\/a>, EcoHusky<\/a>, and more. \u201cCEAD will be a day for the UConn student body to learn more about the issues influencing climate change.\u201d<\/p>\n This year\u2019s CEAD is focused on increasing awareness for UConn Extension among the student body. Involving other departments in the future could be a bridge to begin making bigger changes.<\/p>\n The group\u2019s work with UConn Extension has been more than just a new project \u2013 it’s their group honors thesis. Keckler says they’ve learned a lot about the mechanics of working on an eight-person team.<\/p>\n These are all important and directly translatable skills for working as entry-level marketing analysts, says Demaio, who adds that without a doubt, it has changed the way she views the world.<\/p>\n The group is hopeful that their project will serve as a framework for future marketing students to take up the torch and expand upon the work.<\/p>\n \u201cAll it takes is one person,\u201d says Kelly. Take the pledge to #ExtendtheChange.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" In order to build awareness for UConn Extension within the university community, a team of marketing students will host Connecticut Environmental Action Day on March 29. <\/p>\n","protected":false},"author":118,"featured_media":147556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","wds_primary_category":0,"wds_primary_series":0,"wds_primary_attribution":0,"footnotes":""},"categories":[1715,1862,2387,2225,2234],"tags":[],"magazine-issues":[],"coauthors":[2093],"class_list":["post-147489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-impact","category-busn","category-sustainability","category-uconn-storrs","category-university-life"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-01 01:25:30","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/147489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/comments?post=147489"}],"version-history":[{"count":15,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/147489\/revisions"}],"predecessor-version":[{"id":147583,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/147489\/revisions\/147583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media\/147556"}],"wp:attachment":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media?parent=147489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/categories?post=147489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/tags?post=147489"},{"taxonomy":"magazine-issue","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/magazine-issues?post=147489"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/coauthors?post=147489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}