As a kid, Zachary \u201cZac\u2019\u2019 Will would go to Target, spend $30 on jumbo boxes of candy, then go to the beach and re-sell them.<\/p>\n
\u201cI would leave the beach with $100 or $120 in my pocket, and, for a 12-year-old kid, that\u2019s Bill Gates-level,\u2019\u2019 he says, laughing.<\/p>\n
Now a UConn freshman, majoring in management with a concentration in entrepreneurship, Will is preparing to launch a startup this fall that will feature Hawaiian designs, and other fun prints, on flannel shirts.<\/p>\n
\u201cThe flannel industry has been producing the same drab colors and patterns for over 100 years. It’s ripe for change,\u2019\u2019 says Will, a native of Marshfield, Mass. \u201cI want to bring a new look to the industry with flannels that make you smile, especially in New England, where the winters are harsh.\u2019\u2019<\/p>\n
Will developed the idea for Kona Brand about two years ago during a chilly late-summer jaunt to the beach with his father, David, who was wearing a Hawaiian shirt, while Will was in flannel.<\/p>\n
\u201cI thought why not diversify and make a flannel that\u2019s fun\u2014sort of REI meets Vineyard Vines,\u2019\u2019 he says. \u201cMy high school friends told me it was a weird, stupid idea, and now they\u2019re asking me when they\u2019ll be coming out!\u2019\u2019<\/p>\n
After arriving at UConn, Will didn\u2019t waste time tapping into the expertise at the School of Business. He has won $1,000 in a “Get Seeded” competition, attended Innovation Quest workshops, and enrolled in management professor Rich Dino\u2019s entrepreneurship course.<\/p>\n
\u201cUConn has definitely boosted my confidence when I was feeling doubtful,\u2019\u2019 he says.<\/p>\n
Will was chosen to participate in the prestigious Summer Fellowship offered by the business school\u2019s Connecticut Center for Entrepreneurship and Innovation, allowing him an opportunity to expand his knowledge and receive additional mentoring.<\/p>\n
\u201cI want to absorb as much as I can from all the successful entrepreneurs who will be advising us, and learn from what they\u2019ve done,\u2019\u2019 he says.<\/p>\n
Entrepreneurial Family Encouraged His Interests<\/strong><\/p>\n Wills\u2019 father is an entrepreneur who founded, and recently sold, a software company, and is now embarking on a new venture. Will admired his father\u2019s drive and also the personal flexibility that owning a business afforded him. Both Will and his two younger brothers, one who has a landscaping business while still in high school, have entrepreneurial aspirations. His mother, Nicole, is a big supporter and often brainstorms business strategy with her sons.<\/p>\n \u201cMy dad told me, \u2018If you want to make a quick buck, do a yard sale,\u2019\u2019 Will says. \u201cHe said that being an entrepreneur is going to take a lot of time and determination and that there will be setback after setback after setback. It\u2019s a slow process and you\u2019ve got to love the process.\u2019\u2019<\/p>\n Kona Brand has signed on with a manufacturer, which is currently making sample shirts. Once Will is satisfied with the quality, they will be mass-produced and ready for sale online. Kona Brand will start with shirts for men and may add a women\u2019s line in phase two.<\/p>\n He selects the patterns, including a recent favorite with a tiki design. Because he is colorblind, Will relies on a friend to decide on the background colors.<\/p>\n Although he can envision himself creating fun clothing and accessories, Will says he isn\u2019t sure that his long-term business path will be in clothing. He\u2019s eager to try many different things.<\/p>\n Kona Brand\u2019s Other Mission Is Finding Homes for Dogs<\/strong><\/p>\n The company is named after one of the family\u2019s three dogs. Kona was roaming the streets of Puerto Rico prior to adoption, and a percentage of the sale of each shirt will go toward a dog charity or shelter.<\/p>\n \u201cWe are on the mission to find a home for every dog, because after doing some research in the early phases of the company, we found that 1.2 million dogs are euthanized every year,\u2019\u2019 he says. \u201cOnly about 1 out of every 10 adoptable dogs will ever find a home.\u2019\u2019<\/p>\n In the meantime, Will is focused on his new business. What would it be like to spot another student wearing a Kona Brand shirt on campus?<\/p>\n \u201cIt would be an amazing<\/em> feeling to see someone wearing a Kona Brand flannel. Seeing someone enjoying something I created would be an incredible feeling,\u2019\u2019 he says. \u201cIf I saw someone walking around campus wearing one of my flannels, I\u2019d know I\u2019m on the right track.\u2019\u2019<\/p>\n","protected":false},"excerpt":{"rendered":" A UConn freshman entrepreneur wants to make flannel shirts, that stodgy New England staple, fun. <\/p>\n","protected":false},"author":121,"featured_media":160392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","wds_primary_category":0,"wds_primary_series":0,"wds_primary_attribution":0,"footnotes":""},"categories":[1862,2225],"tags":[],"magazine-issues":[],"coauthors":[2105],"class_list":["post-160391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-busn","category-uconn-storrs"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-06 08:57:19","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/160391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/comments?post=160391"}],"version-history":[{"count":2,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/160391\/revisions"}],"predecessor-version":[{"id":160394,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/160391\/revisions\/160394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media\/160392"}],"wp:attachment":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media?parent=160391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/categories?post=160391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/tags?post=160391"},{"taxonomy":"magazine-issue","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/magazine-issues?post=160391"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/coauthors?post=160391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}