{"id":179354,"date":"2021-11-18T07:10:47","date_gmt":"2021-11-18T12:10:47","guid":{"rendered":"https:\/\/today.uconn.edu\/?p=179354"},"modified":"2021-11-17T10:58:56","modified_gmt":"2021-11-17T15:58:56","slug":"with-help-from-uconn-alumna-hayley-segar-dives-into-womens-swimwear-industry","status":"publish","type":"post","link":"https:\/\/today.uconn.edu\/2021\/11\/with-help-from-uconn-alumna-hayley-segar-dives-into-womens-swimwear-industry\/","title":{"rendered":"With Help From UConn, Alumna Hayley Segar Dives Into Women\u2019s Swimwear Industry"},"content":{"rendered":"<p>Alumna Hayley Segar \u201917 (CLAS) is launching her own women\u2019s swimwear company today, with hopes that her patent-pending designs, featuring comfortable and flattering styles, will revolutionize the fashion industry.<\/p>\n<p>\u201cThis truly is a swimsuit like no other,\u2019\u2019 says Segar, 26. \u201cIt feels different, it\u2019s completely seamless, and doesn\u2019t dig in to the skin. It offers a super-flattering look.\u2019\u2019<\/p>\n<p>When she first came up with the idea, she conducted research to confirm that she had created something unique, and then made her own prototypes to verify that the designs could be viable and attractive, without elastic and tight seams.<\/p>\n<p>\u201cWhen I tried them on myself, I never felt better,\u2019\u2019 she says. \u201cI knew I had something!\u2019\u2019<\/p>\n<p><strong>&#8216;UConn-fueled&#8217; Company<\/strong><\/p>\n<p>Her swimsuit company, called \u2018<a href=\"https:\/\/onewithswim.com\/\">onewith<\/a>,\u2019 reflects both her experience working in fashion, and her lifelong goal to be an entrepreneur, which began with her own YouTube channel at age 12.<\/p>\n<p>\u201cI always knew, from the time I was a little girl, that I would start a company,\u2019\u2019 she has said. \u201cI didn\u2019t know what it would be, but I felt I was on a path to build something of my own.\u2019\u2019<\/p>\n<p>She describes her startup as a \u201cvery UConn-fueled company,\u2019\u2019 as her mentors at the University have helped with everything from marketing and presentation to creating accessories and securing trademarks.<\/p>\n<p>\u201cThe digital age presents opportunities in an expansive landscape where female entrepreneurs can be seen and heard as never before,\u2019\u2019 she says. \u201cUConn helped me find my strength as an entrepreneur.\u2019\u2019<\/p>\n<p><strong>Swimwear Pays Tribute to New England<\/strong><\/p>\n<p>Segar, a New London native, chose to pay tribute to some of her favorite places in New England as a means of distinguishing her line.<\/p>\n<figure id=\"attachment_179357\" aria-describedby=\"caption-attachment-179357\" style=\"width: 600px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-179357 img-responsive lazyload\" data-src=\"https:\/\/today.uconn.edu\/wp-content\/uploads\/2021\/11\/000085290004-1-300x199.jpg\" alt=\"Segar says UConn helped her communicate the ideas behind her swimwear line more effectively.\" width=\"600\" height=\"398\" data-srcset=\"https:\/\/today.uconn.edu\/wp-content\/uploads\/2021\/11\/000085290004-1-300x200.jpg 300w, https:\/\/today.uconn.edu\/wp-content\/uploads\/2021\/11\/000085290004-1-1024x679.jpg 1024w, https:\/\/today.uconn.edu\/wp-content\/uploads\/2021\/11\/000085290004-1-768x509.jpg 768w, https:\/\/today.uconn.edu\/wp-content\/uploads\/2021\/11\/000085290004-1-1536x1018.jpg 1536w, https:\/\/today.uconn.edu\/wp-content\/uploads\/2021\/11\/000085290004-1-2048x1358.jpg 2048w, https:\/\/today.uconn.edu\/wp-content\/uploads\/2021\/11\/000085290004-1-630x418.jpg 630w, https:\/\/today.uconn.edu\/wp-content\/uploads\/2021\/11\/000085290004-1-150x100.jpg 150w, https:\/\/today.uconn.edu\/wp-content\/uploads\/2021\/11\/000085290004-1-1003x665.jpg 1003w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/398;\" \/><figcaption id=\"caption-attachment-179357\" class=\"wp-caption-text\">Segar says UConn helped her communicate the ideas behind her swimwear line more effectively (courtesy of Hayley Segar).<\/figcaption><\/figure>\n<p>Her swimwear styles include Compo and Guthrie, named after beaches in Westport and New London; Hyannis, reflecting its Cape Cod namesake; and Breakers and Westerly, tributes to spots in\u00a0 Rhode Island. One of her color choices is Ivy, because it reminds her of Yale.<\/p>\n<p>\u201cThe point is to resonate with people and show them my New England roots and how I see the Northeast in general,\u2019\u2019 she says. \u201cWhat if we celebrate <em>our<\/em> area right here and glamorize this part of the country?\u2019\u2019<\/p>\n<p>The \u2018onewith\u2019 line offers eight styles, including two one-piece suits. The other pieces mix and match for fit, with sizes from XS to XXXL. All pieces sell for less than $100 each. The line also includes accessories, such as postcard bracelets, towels, and barrettes. All purchases are made through the site at <a href=\"http:\/\/www.onewithswim.com\">www.onewithswim.com<\/a>, although Segar is already getting wholesale inquiries.<\/p>\n<p>\u201cOur theme is celebrating where we are now, whether planning big trips or attending a party or event where there may be a hot tub this winter,\u2019\u2019 she says. The November release will allow her to capture both the holiday market and the resort-wear shoppers.<\/p>\n<p><strong>Startup Benefited from UConn Advice<\/strong><\/p>\n<p>Segar, a social media influencer with more than 100,000 followers across her accounts, earned her bachelor\u2019s degree in English from UConn in 2017.<\/p>\n<p>In 2020, she completed the invitation-only Summer Fellowship entrepreneurial bootcamp offered by the School of Business\u2019 <a href=\"https:\/\/ccei.uconn.edu\/\">Connecticut Center for Innovation &amp; Entrepreneurship<\/a>. Segar went on to become one of the participants in the Wolff New Venture Competition, the School\u2019s pinnacle entrepreneurship challenge.<\/p>\n<p>Among many lessons, her mentors taught her how to explain the novelty of her design.<\/p>\n<p>\u201cCCEI taught me how to explain my business to the masses, including to men, because they really don\u2019t understand the struggle that women experience when looking for a swimsuit,\u2019\u2019 she says. \u201cI learned to break it down so they understand that women search for swimwear that\u2019s flattering and comfortable, that doesn\u2019t pinch and that\u2019s free of lumps and bumps. I wanted them to understand there was a real need in the marketplace.\u2019\u2019<\/p>\n<p>During the next year, Segar will focus on expanding her line, creating pop-up shops in key locations, and continue to seek new customers. She even has her grandmother, whom she also credits for her inspiration, helping her package the merchandise.<\/p>\n<p>\u201cI\u2019m incredibly excited. It feels unreal,\u2019\u2019 Segar says. \u201cThe nerves are also unreal!\u2019\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hayley Segar \u201917 says her mentors helped with everything from marketing to securing trademarks<\/p>\n","protected":false},"author":121,"featured_media":179359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","wds_primary_category":0,"wds_primary_series":0,"wds_primary_attribution":0,"footnotes":""},"categories":[147,2226,1731,1862,2235],"tags":[],"magazine-issues":[],"coauthors":[2105],"class_list":["post-179354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-clas","category-entrepreneurship","category-busn","category-today-homepage"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-08 06:14:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/179354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/comments?post=179354"}],"version-history":[{"count":1,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/179354\/revisions"}],"predecessor-version":[{"id":179360,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/179354\/revisions\/179360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media\/179359"}],"wp:attachment":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media?parent=179354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/categories?post=179354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/tags?post=179354"},{"taxonomy":"magazine-issue","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/magazine-issues?post=179354"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/coauthors?post=179354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}