Lessons From Swift\u2019s Career Offer Insights Beyond Music<\/strong><\/p>\nGhaddar will discuss how students can apply a SWOT analysis (strengths, weaknesses, opportunities, and threats) to decision-making in their professional careers and how that approach has served Swift well.<\/p>\n
For instance, as a new artist, Swift signed to a record label in 2005. When her contract expired in 2018, she was a music superstar with sold-out tours and six successful albums. Her original recordings were sold without her knowledge, ultimately netting $300 million for someone else. She fought back by re-recording her albums, adding new songs, and releasing the new versions. Those new recordings were as successful as the originals and secured her rights to her music.<\/p>\n
\u201cIt\u2019s genius,\u2019\u2019 says Ghaddar, who teaches the capstone class for the Boucher Management & Entrepreneurship Department at the School of Business and describes himself as a Swift fan but not a hardcore \u201cSwiftie.\u2019\u2019<\/p>\n
He said he would compare her business strategy to that of tech giant Apple, which is also very intentional in how it launches new products. A well-crafted strategy is also something he sees in the career of TikTok star Charli D\u2019Amelio – father Marc D\u2019Amelio \u201891 (BUS) is a UConn alumnus – and how her fame has leveraged a family empire.<\/p>\n
In addition, Ghaddar hopes the presentation will persuade some students to consider a major or minor in business.<\/p>\n
\u201cThe world of work is changing at a rapid pace. Minoring in business can be very helpful, as it provides students with an opportunity to understand the different facets of how a company operates,\u201d he says. \u201cToday the opportunities for young people are limitless. I tell my students to try new things. You can always pivot and change industries. The only thing you can\u2019t do is go back in time. This is the time to take some risks.\u2019\u2019<\/p>\n
\u2018Most of Us Are Not Going to Become International Rock Stars\u2019<\/strong><\/p>\nRichmond Le ’23 (BUS) is the founder of the club, along with Joe Stone ’23, an environmental sciences major, and Alexa Boden ’23 (ENG). Boden serves as treasurer, while Le and Stone are co-presidents.<\/p>\n
\u201cWe were just coming back from the pandemic and wanted to find a way to unite campus,\u2019\u2019 Le says. \u201cMy friends and I are all Swifties, but we didn\u2019t want it to just be a fan club, but, rather, something that everyone can enjoy.\u2019\u2019<\/p>\n
The organization has offered album launch parties, coffeehouse performances, pet therapy programs that included UConn DJs playing Taylor Swift music, Huskython fundraisers, and more. The club\u2019s three pillars are art, business, and service.<\/p>\n
\u201cMost of us are not going to become international rock stars, but we can learn about Taylor Swift\u2019s business and management strategies,\u2019\u2019 Le says. \u201cWe will use a case analysis of her career to understand what happens when things don\u2019t go as planned, whether it\u2019s a problem with competitors, a global pandemic, or not being able to own your own music.”<\/p>\n
\u201cMost artists have core competencies, whether it is vocal talent or stage presence or something else. Her one-of-a-kind songwriting can tell a story in one sentence. I think that\u2019s what makes her relatable across many age groups and genres,\u2019\u2019 Le says. \u201cShe also knows how to manage her reputation and how to protect her image while, at the same time, being vulnerable.\u2019\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"
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