{"id":43475,"date":"2011-07-01T13:39:51","date_gmt":"2011-07-01T17:39:51","guid":{"rendered":"https:\/\/today.uconn.edu\/?p=43475"},"modified":"2011-08-18T15:10:46","modified_gmt":"2011-08-18T19:10:46","slug":"onofrio-instinctive-communicator-for-clients","status":"publish","type":"post","link":"https:\/\/today.uconn.edu\/2011\/07\/onofrio-instinctive-communicator-for-clients\/","title":{"rendered":"Onofrio: Instinctive Communicator for Clients"},"content":{"rendered":"
\"Fran<\/a>
Fran Onofrio \u201981 (CLAS).<\/figcaption><\/figure>\n

Being a proud UConn alum is not enough for Fran Onofrio \u201981 (CLAS). Serving as a mentor for a current UConn student, sitting on the Alumni Association\u2019s Board of Directors, and sharing his knowledge as part of the Association\u2019s membership and marketing committee, Onofrio is eager to offer his professional expertise as a way to give back to the University.<\/p>\n

\u201cIf people want my counsel or energy or a set of hands, \u00a0I\u2019m here to do that,\u201d says Onofrio, president of Mason Inc., a Bethany, Conn., brand development and marketing communications firm. \u201cI\u2019m doing it because I\u2019ve just been so impressed with the changes at UConn\u2014not just the physical changes, but \u00a0the success of the sports, the academic successes. I\u2019m proud \u00a0to be a graduate of UConn.\u201d<\/p>\n

With more than 25 years of expertise in public relations and communications, including 13 years at Mason, Onofrio is a valuable resource and has the kind of knowledge that also serves him well in the business world. At Mason, he guides clients of all sizes and across many different industries in discovering how to showcase their greatest strengths to their customers.<\/p>\n

\u201cYou hear the word \u2018authenticity\u2019 a lot today, and it\u2019s become a buzzword in marketing. But it\u2019s true. … We don\u2019t position a client beyond their capabilities and what they can deliver. You get one shot,\u201d says Onofrio, who has partnered with clients as diverse as Yale-New Haven Hospital, The United Illuminating Company, Bruegger\u2019s Bagels, Travelers Insurance, and the Connecticut Sun.<\/p>\n

Onofrio, a longtime member of the Public Relations Society of America and a 2010 inductee to its College of Fellows for his contribution to the public relations profession, has what he \u00a0calls an \u201cinstinct\u201d for uncovering the specific strengths of \u00a0companies. He and his team at Mason help clients articulate \u00a0their company\u2019s unique story or leadership in a particular market and then communicate it not only with authenticity but also with consistency.<\/p>\n

\u201cWe always start with looking at what they are trying to do,\u201d Onofrio says of his clients. \u201cWhat products or services are they selling? Where do they fit into the marketplace? What\u2019s true \u00a0to them? \u2026 It\u2019s really looking at what\u2019s at the heart of an \u00a0organization, what it delivers well and bringing that to life.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Being a proud UConn alum is not enough for Fran Onofrio \u201981 (CLAS). Serving as a mentor for a current UConn student, sitting on the Alumni Association\u2019s Board of Directors, and sharing his knowledge as part of the Association\u2019s membership and marketing committee, Onofrio is eager to offer his professional expertise as a way to […]<\/p>\n","protected":false},"author":6,"featured_media":43598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","wds_primary_category":0,"wds_primary_series":0,"wds_primary_attribution":0,"footnotes":""},"categories":[1],"tags":[],"magazine-issues":[],"coauthors":[73],"class_list":["post-43475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-10 23:33:10","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/43475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/comments?post=43475"}],"version-history":[{"count":5,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/43475\/revisions"}],"predecessor-version":[{"id":44698,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/43475\/revisions\/44698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media\/43598"}],"wp:attachment":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media?parent=43475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/categories?post=43475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/tags?post=43475"},{"taxonomy":"magazine-issue","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/magazine-issues?post=43475"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/coauthors?post=43475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}