{"id":75014,"date":"2013-04-04T12:00:35","date_gmt":"2013-04-04T16:00:35","guid":{"rendered":"https:\/\/today.uconn.edu\/?p=75014"},"modified":"2013-04-17T12:40:15","modified_gmt":"2013-04-17T16:40:15","slug":"uconn-announces-new-visual-identity-program","status":"publish","type":"post","link":"https:\/\/today.uconn.edu\/2013\/04\/uconn-announces-new-visual-identity-program\/","title":{"rendered":"UConn Announces New Visual Identity Program"},"content":{"rendered":"
\"The<\/a>
The new primary wordmark in all capital letters is at the center of the University’s visual identity announced by President Herbst today. (Sean Flynn\/UConn Photo)<\/figcaption><\/figure>\n

During her second annual State of the University address<\/a>, held this afternoon on the Storrs campus, UConn President Susan Herbst announced the University\u2019s newly adopted visual identity program<\/a> and introduced a new custom wordmark for the institution.<\/p>\n

UConn\u2019s new visual identity program will serve to unify and promote the University\u2019s distinct institutional brand at a time when consistently presenting an image of excellence across the University has become vital, Herbst said.<\/p>\n

\u201cWe need to broadcast who we are or we will waste away, as other very sophisticated and successful universities dominate public discourse and the search for knowledge,\u201d Herbst said during her address.<\/p>\n

The new primary wordmark \u2013 presented as \u201cUCONN,\u201d in all capital letters \u2013 lies at the center of the University\u2019s visual identity and has been designed to create a powerful symbol that is representative of the University as a whole. Recent University research indicates that the University of Connecticut is widely known today as UConn; a number of other institutions have similarly embraced shortened school names as their primary naming convention for their academic and athletics programs, including MIT, UCLA, Georgia Tech, Pitt, and Penn.<\/p>\n

\u201cAs an institution, for years we have made use of \u2018UConn\u2019 as an institutional nickname of sorts,\u201d Herbst said. \u201cRecognizing that there is great value and recognition in this unique identifier, going forward, we are adopting \u2018UConn\u2019 as one primary visual wordmark for the entire institution.\u201d<\/p>\n

The newly adopted wordmark has been created for institutional and academic use across the University. It is a modified version of the wordmark developed in recent years for the UConn Athletics program, which began working with Nike last year to unify the numerous disparate logos used by various UConn athletics teams.<\/p>\n

[yframe url=’http:\/\/www.youtube.com\/watch?v=Szh88NbNYqA’]<\/p>\n

 <\/p>\n

\u2018We\u2019re Not Breakfast Cereal\u2019<\/b><\/p>\n

In recent decades, the ways in which universities communicate with their key audiences \u2013 whether prospective or current students, parents, faculty, staff, the external media, or the public \u2013 has evolved radically and permanently. The rise of the Internet, social media, and smartphones has made around-the-clock communications inevitable, and represents a major shift in how colleges and universities have traditionally operated.<\/p>\n

\"The<\/a>
The oak leaf will remain as a secondary graphic element.<\/figcaption><\/figure>\n
\"The<\/a>
The UConn seal will remain unchanged.<\/figcaption><\/figure>\n

With more communications channels in use today than ever before, higher education institutions are striving to be more responsive and interactive with their respective communities \u2013 and to stand out from their peers.<\/p>\n

In light of the changing higher education landscape, the University of Connecticut has sought to refine and strengthen its own brand.<\/p>\n

\u201cWe\u2019re not breakfast cereal, and we\u2019re not a detergent. But we still need to communicate what we do, why we do it, how we do it, and that we do it well. So branding actually matters a great deal,\u201d Herbst said. \u201cAs an institution with a global reach, we must compete on an international level for virtually everything: for students, faculty, staff, grants, awards, donations \u2013 you name it. And when we compete, we need to present ourselves at our very best, because how key audiences perceive our academic strength and overall reputation influences the choices they make.\u201d<\/p>\n

Jonathan the Husky<\/b><\/p>\n

UConn\u2019s Jonathan the Husky will continue to serve as a secondary graphic element for the institution, Herbst said, referring to a new look for the husky, which will be unveiled on April 18. The Jonathan Husky image has changed several times since the husky dog was first adopted as the University mascot in 1935, when the original Jonathan was a brown, black, and white pup. There have since been five different Husky dog logos used, with the most recent update in 2002.<\/p>\n

\"The<\/a>
The Jonathan Husky image has changed several times since the husky dog was adopted as the University mascot in 1935.<\/figcaption><\/figure>\n

The oak leaf will also remain as a secondary graphic element. Similarly, the UConn seal, which contains the oak leaf, will remain unchanged. The colors of the institution will continue to be navy and white, with red, gray, and metallic serving as accent colors for athletic teams.<\/p>\n

An updated stationery template system, graphics standards manual, web standards, and color standards will be made available online<\/a> to the campus community and vendors in June 2013, with university-wide conversion to the newly adopted visual identity to be completed by June 2014. The visual identity standards will be used across all forms of print and digital media, including websites, print publications, and facilities across campus.<\/p>\n

For more information, visit logo.uconn.edu<\/a>.<\/p>\n

Further University rebranding efforts will be introduced later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"

President Herbst has announced changes in the way the University communicates its identity to consistently present an image of excellence.<\/p>\n","protected":false},"author":33,"featured_media":75177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","wds_primary_category":0,"wds_primary_series":0,"wds_primary_attribution":0,"footnotes":""},"categories":[179,1],"tags":[],"magazine-issues":[],"coauthors":[49],"class_list":["post-75014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uconn-health","category-uncategorized"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-12 16:40:48","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/75014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/comments?post=75014"}],"version-history":[{"count":6,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/75014\/revisions"}],"predecessor-version":[{"id":76226,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/75014\/revisions\/76226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media\/75177"}],"wp:attachment":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media?parent=75014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/categories?post=75014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/tags?post=75014"},{"taxonomy":"magazine-issue","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/magazine-issues?post=75014"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/coauthors?post=75014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}