{"id":89661,"date":"2014-02-24T08:09:35","date_gmt":"2014-02-24T13:09:35","guid":{"rendered":"https:\/\/today.uconn.edu\/?p=89661"},"modified":"2014-03-03T09:53:51","modified_gmt":"2014-03-03T14:53:51","slug":"its-time-for-uconn-health","status":"publish","type":"post","link":"https:\/\/today.uconn.edu\/2014\/02\/its-time-for-uconn-health\/","title":{"rendered":"It\u2019s Time for UConn Health"},"content":{"rendered":"

\"UConn<\/a>The University of Connecticut is launching an advertising campaign today that celebrates its medical enterprise as a leader in all aspects of personalized medicine and introduces the new brand name \u201cUConn Health<\/a>.\u201d<\/p>\n

The campaign includes television, radio, and online advertising, as well as a microsite, www.uconnhealth.com<\/a>, that educates and connects consumers with the resources available through UConn Health.<\/p>\n

\u201cWe are asking the public to look at UConn Health in a new light, as we pursue new cures for tomorrow and deliver highly personalized care today,\u201d says Dr. Frank M. Torti<\/a>, UConn\u2019s executive vice president for health affairs and dean of the School of Medicine.<\/p>\n

The name UConn Health encompasses the hospital and its satellite clinics, as well as the Schools of Medicine and Dental Medicine, and replaces the term UConn Health Center.<\/p>\n

\u201cThe name UConn Health evokes a sense of newness and energy and is not tied to one physical location,\u201d says Torti. \u201cThis is especially important as our clinical services expand to new sites in Storrs, Canton, Simsbury, and Southington.\u201d<\/p>\n

A soaring, proud message<\/b><\/p>\n

The advertising campaign communicates UConn Health\u2019s new brand platform, which articulates the institution\u2019s forward-thinking vision, promise, personality, and values. The brand platform reflects months of research with a diverse group of audiences within UConn Health as well as patients and the public.<\/p>\n

The brand platform is intended to capture UConn Health’s goal to become a renowned destination for medical discovery; its promise to transform science into more precise care; and its commitment to discovery, knowledge, stature, care, and community.<\/p>\n

\u201cAll of these pieces are connected to our core mission and through the advertising, are being conveyed in a soaring, proud voice,\u201d Torti explains.<\/p>\n

\"Dr.<\/a>
Dr. Rebecca Andrews. (Tina Encarnacion\/UConn Health Photo)<\/figcaption><\/figure>\n

The television ad, for example, starts by showing people expressing their individuality \u2013 playing guitar, jumping rope, continuing a rivalry in Ping-Pong \u2013 then focuses on researchers and caregivers at UConn Health, including Dr. Rebecca Andrews<\/a> of the Division of General Medicine, and Dr. Augustus D. Mazzocca<\/a>, chair of the Department of Orthopaedic Surgery and director of the New England Musculoskeletal Institute<\/a>.<\/p>\n

\u201cUConn Health is pioneering the science of personalized medicine, working to customize treatments based on your genetic makeup for more precise and effective care today and hope and cure tomorrow,\u201d the script reads.<\/p>\n

The tone is upbeat and joyful throughout, and the ad ends on a high note: \u201cIt\u2019s time for UConn Health.\u201d<\/p>\n

Specific guidelines for the use of \u201cUConn Health,\u201d particularly for stationery and letterhead, are under development and will be released this spring.<\/p>\n

Part of a larger strategy<\/b><\/p>\n

The rebranding effort, Torti notes, is one piece of a comprehensive strategy to revitalize UConn Health. Other components include efforts to make the clinical services more easily accessible to patients and referring physicians; far-reaching financial improvement efforts; and ongoing work to maintain the highest quality care.<\/p>\n

The most visible signs of UConn Health\u2019s transformation include the massive construction and renovation projects underway on the campus, thanks to Bioscience Connecticut<\/a> and the vision of Gov. Dannel P. Malloy and the Connecticut General Assembly.<\/p>\n

By this time next year, the majority of outpatient services will be moved into the new Outpatient Pavilion on the lower campus. A year later, in early 2016, the new patient care tower will open; and in 2018, renovations to the existing clinical building are expected to be completed.<\/p>\n

\u201cAll of these initiatives will usher in a new era of modern medicine, bolstered by expansion and renovations to our academic and research facilities,\u201d says Torti. \u201cOur future is very bright.\u201d<\/p>\n

The new UConn Health television ads will air through June on local broadcast affiliates. The radio ad will air on several commercial stations, as well as WNPR. The online ads will be seen on a variety of sites including <\/i>www.courant.com<\/i><\/a> and <\/i>www.pandora.com<\/i><\/a><\/p>\n

\n

Follow\u00a0UConn Health<\/a> on\u00a0Facebook<\/a>,\u00a0Twitter<\/a> and\u00a0YouTube<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

UConn is launching a rebranding campaign for its medical enterprise, showcasing it as a leader in all aspects of personalized medicine.<\/p>\n","protected":false},"author":27,"featured_media":89666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","wds_primary_category":0,"wds_primary_series":0,"wds_primary_attribution":0,"footnotes":""},"categories":[179,1],"tags":[],"magazine-issues":[],"coauthors":[45],"class_list":["post-89661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uconn-health","category-uncategorized"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-15 06:24:42","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/89661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/comments?post=89661"}],"version-history":[{"count":5,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/89661\/revisions"}],"predecessor-version":[{"id":89937,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/posts\/89661\/revisions\/89937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media\/89666"}],"wp:attachment":[{"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/media?parent=89661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/categories?post=89661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/tags?post=89661"},{"taxonomy":"magazine-issue","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/magazine-issues?post=89661"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/today.uconn.edu\/wp-rest\/wp\/v2\/coauthors?post=89661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}