Author Archive
Company Man and College Student
Ben Grosse started his earbud business in a basement room. But he listened to demand, and the company is thriving.
Airlines Alter Social Media Strategy After Crash
When a company faces a crisis, competitors use social media to both reduce the negative spillover effect and to improve their advantage, a UConn study says.
U.S. News Picks UConn MSA as Among Best Programs in Nation
UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report.
Fast Forward to 2018
Make a fresh start in 2018! A UConn marketing researcher says the concept of a fresh start is key to transforming your life.
Some Nursing Homes are Inflating Their Medicare Ratings
At least 6 percent of nursing homes inflate their self-reported measures, according to a study by UConn professors.
MBA Student Pursues Internship to Benefit Medical Patients
During an internship this past summer, Enuma Ezeife helped build sales for a UConn startup marketing a medical innovation that will help patients who need a bone graft.
International Student Joel Thomas ‘A Charismatic Go-Getter’
This Dubai native finds his purpose leading the Learning Community Council.
A Winning NFL Football Pool Strategy
A UConn business professor developed a strategy to optimize the decision-making process for NFL Survivor Pools.
New Software Can Pinpoint Hate Groups’ Radicalization Sites
A UConn Stamford business professor has developed software that can comb the internet, including the dark web, and identify terrorist content.
If You Slash the Price, They Will Come
But not all discounted items are equal, marketing researcher Joseph Pancras found, and some can even decrease a store’s profit margin.