After completing her degree in policy at the School of Social Work, Lara Herscovitch ’95 MSW traveled around the world for six years as an education specialist for Save the Children, carrying her guitar as a traveling companion around the U.S. and on several continents, singing and writing songs as she had done since childhood. In 1998, a friend invited her to perform with him in New York City.
“Every single light bulb in my heart and soul went off,” she says, recalling that. “It wasn’t even a choice. I knew I had to do this.”
Herscovitch spent nearly two decades leading a dual life. Weekdays, she was a social worker evaluating a nonprofit program, writing a grant, or testifying before a legislative committee. At night or on weekends she would head to a recording studio, an open mic night, or a scheduled performance while creating and releasing six albums on her own LaRama Records label.