When Marlena Edmonson, a social worker and elementary school counselor from Indiana, considered running for political office, she thought she needed to be an expert in economics or political science if she wanted to throw her hat into the ring.
Joshua Levin ’25 (MSW), a student at the UConn School of Social Work, had toyed with the idea of running for office, but felt like he needed more information on how to actually run an effective campaign.
Also a student at UConn, Quinn Meehan ’26 (MSW) is passionate about making things like political social work, campaigning, and being involved in politics more accessible for those living with disabilities.
And Kashmir Flood, a Master of Social Work student at the Columbia University School of Social Work, sees herself incorporating political work and social work practice together in some way – whether by running for office herself or supporting candidates in the future.
For many of the 130 social workers and students who traveled to Hartford on the first weekend in March and spent two days in a chilly, windowless conference room at the Downtown Marriott hotel in Hartford, the idea of launching, running, or participating in a campaign for political office had seemed like a daunting task.
How do you get started?
Why are the rules so complicated?
And, if I run for office, will I really have to call people on the phone to ask them for money?
But travel they did, from 20 different states and the District of Columbia – some coming from as far as California, New Mexico, Iowa, and Arkansas – to take part in the 29th iteration of the Campaign School for Social Workers, presented by the Nancy A. Humphreys Institute for Political Social Work and to learn, step-by-step, the ins and outs of running a political campaign at any level of government.
Founded in 1995 by the late former UConn School of Social Work dean, Nancy A. Humphreys, her namesake institute works to increase the political participation and power of social workers and the communities they serve.
Since 1996, the Campaign School has trained thousands of social workers, students, and faculty from both the U.S. and abroad on what it’s like to get involved in politics as volunteers, staff, advocates, and candidates; to navigate systemic barriers; and to uphold the social work profession’s values and code of ethics while participating in the political process.
Despite the typical public perception of what social workers do, notes the Humphreys Institute’s outgoing director Tanya Rhodes Smith, social work was founded as a political profession and has always been committed to not only working with individuals, but also to working on solutions to the complex issues impacting the communities that they serve.
And a big part of that is, and always has been, the profession’s active and visible role in the political process.
“Democracy reflects the priorities of those who show up,” Rhodes Smith told the participants on the first day of this year’s Campaign School, “and hint: it’s a small group of people. So, it matters who votes, who holds office, who works on campaigns, and who donates money.”
The skills that make someone a great social worker, Rhodes Smith explained, also make someone a great candidate, and learning how to take part in politics and campaigning is as much about developing leadership skills as it is figuring out financing rules and putting out yard signs.
She also warned that Day One of campaign school would be “like drinking out of a firehose.”
“But we’re going to teach you to live your life as a candidate, so that you will be ready when you decide or are asked to run or serve by others,” Rhodes Smith said.
Have a Plan. Write it Down.
“Close your eyes,” ordered Kate Coyne-McCoy, the person who’s been holding that proverbial firehose at nearly every Campaign School.
“Imagine you’re back in grade school, and you take the bus to your friend Susie’s house, and you go in, and you call your mother, and you say, ‘Mom, I’m at Susie’s and I just invited myself to dinner.’ If you’re like my mother, there’s an audible gasp. You don’t invite yourself to dinner,” Coyne-McCoy continued.
“Now, open your eyes. It’s 2025. You’re not just going to invite yourself to dinner. When you get there, you’re going to ask for money.”
Coyne-McCoy is a social worker who has trained more than 9,000 individuals to run for elected office, is a former Congressional candidate herself, and served as the chief trainer for the Harvard Square to the Oval Office program at Harvard University’s Kennedy School.
And fundraising, she told the participants, is the barrier to most candidacies – the thing you don’t want to do more than anything.
“You cannot get elected to anything if you don’t have the money to communicate with the people you need to,” Coyne-McCoy said. “I know that 90 percent of you are sitting here saying, ‘Nope.’ You can – you all can. But are you willing to do it?”
Though this year marked Coyne-McCoy’s final Campaign School training, she didn’t try to ease the water pressure from her firehose of information. Day One was a nonstop onslaught starting with becoming a candidate, ending with volunteer recruitment, and covering everything in between.
The depth and breadth of the material was surprising to some of the attendees.
“I was afraid it would be more local, and not enough of the others,” said Edmonson, who is interested in running for federal office. “But I feel like I got what I needed.”
You cannot get elected to anything if you don’t have the money to communicate with the people you need to. I know that 90 percent of you are sitting here saying, ‘Nope.’ You can – you all can. But are you willing to do it? — Kate Coyne-McCoy
“I didn’t think it was to be this amount of information at this level of expertise,” Meehan said. “I didn’t think it was going to be complete experts in the field, from so many different organizations, and so, that was really what impressed me.”
Early on in the day, Coyne-McCoy – who spent all of Day One on her feet, roaming around the room while barreling through her training materials and engaging the participants as they peppered her with questions and hypothetical scenarios – explained that it doesn’t matter what office someone is running for: They need to a have a campaign plan and write it down.
That plan needs to include details on their campaign team, their fundraising and budget, messaging, research, and their timeline.
Over the rest of the day, she’d periodically quiz the participants on these essentials.
“What’s the most important part about campaign planning?” she’d call out.
As the day went on, the chorus of voices that responded grew stronger and louder as they’d answer back.
“Have a plan. Write it down.”
The day also included a messaging component where the participants worked to craft their own personal story, a 90-second pitch that explained why they were running and why someone should vote for them – something not just valuable on a campaign, but also in their lives and as social workers.
“Telling your story is about you,” Coyne-McCoy explained. “It’s the thing you should do when you walk into a job interview. It’s what you would do when you walk into a legislator’s office.”
A few participants shared their stories, including a young woman who beat addiction and wants to see those who lack access to health care find the services they need.
And a teacher who saw the lack of resources her students experienced and saw how it made them feel – as though they didn’t matter.
And a social worker and teenage mother who wants her peers to join her in consistently upholding the values and ethics of the social work profession.
That code of ethics – a set of standards set forth by the National Association of Social Workers – was a consistent theme of this year’s Campaign School, Rhodes Smith said, because whether seeking to serve in local, state, or federal office, the code can be applied to help social workers navigate all types of challenges, including conflicts with values that might occur in politics.
“Politics and campaigns exist in a partisan context, but the code rises above party,” she said, “and it’s our superpower and guide through every sticky situation or ethical dilemma.”
‘Any one of you could do it’
The firehose of Day One gave way to a quieter, more thoughtful approach on Day Two, where discussions started a day dedicated to processing everything learned the day before and figuring out how participants might apply it in their own lives.
In-depth discussions with social workers serving in various elected offices were encouraging but realistic about what it means to both run for and hold office.
“We need to demystify how to run for office,” said Justin Roias, a city councilor in Providence. “It feels complicated, and that feels intentional. There’s a lot of things hidden that you need to learn yourself. But once you do, you’ll get there.”
“When I think about local politics, I think about cultivating future leaders,” said Kai Belton, a state representative from Middletown. “And then, I’m looking in this room full of social workers, and I’m like, oh my god, this is amazing. I can’t tell you how many of my colleagues up at the legislature say, ‘Kai, we need more social workers up here.’
“There are so many people who want to see you win, and you will have the support that you need. I think that this looks intimidating, but it’s really not, and I think that any one of you could do it.”
Discussions with community organizers and panelists looking to navigate power imbalances and improve representation in politics stressed the importance of perseverance.
“Embrace the long game,” encouraged Katrina Huff-Larmond, a city councilor in Randolf, Massachusetts. “We have to understand that what we are fighting for is not going to happen tomorrow. And there’s so much work we need to do in the community, it’s going to take time. We can’t give up.”
The day concluded as participants revisited their personal stories – with some choosing to share and present them while standing at the podium before their peers – and with a challenge from Rhodes Smith: To share what their next step would be when they left campaign school.
Edmonson plans to get in touch with a local official to talk about her potential future campaign.
Meehan wants to work with a co-organizer to help mobilize people with disabilities and help them register to vote, especially people living in institutions.
Others plan to attend local board or city council meetings, volunteer, get involved.
For Flood, the weekend helped her find the connection and encouragement that she needed.
“I knew it would make me want to think about ways that I could find myself in social work and politics,” Flood said, “but it just really solidified for me that, ok, this is really what I want to do. And I didn’t think I could have any more fire in my belly than I do now. So, I’m so happy and really excited.”
And Levin, who said he plans refer back to his notes from the weekend for a while to come, said anyone considering committing the time to go to Campaign School should, “Do it.”
“It’s so easy to convince ourselves to not do something,” Levin said. “There’s always going to be 1,000 reasons to not do something, but that one reason is definitely more important.”
