Professor Emerita Robin Coulter, who led the School’s Marketing Department for 17 years, will be recognized by the American Marketing Association this summer for the enduring impact of her research.
The American Marketing Association will present Coulter, and her co-authors Yuliya Strizhakova of Rutgers University and Linda L. Price of the University of Wyoming, with the Hans B. Thorelli Award for their article “Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries.” The award honors a Journal of International Marketing article published at least five years ago that has made the most significant and long-term contribution to international marketing theory or practice.
The judges said the highly-cited paper, published in 2008, has made an enduring contribution to global consumer research and advanced the understanding of branding in the global marketplace. The article has resonated widely in international marketing, and represents a rigorous, conceptually innovative, and impactful contribution to international marketing research, they said.
Coulter and her colleagues will be honored at the 2026 AMA Conference in July in Denver, Colo.
“The enduring impact of Robin’s research reflects both the high quality and significance of her work, and is a source of tremendous pride for our department,’’ said Gerlinde Berger-Walliser, head of the Marketing Department.
