UConn Magazine: Waxing Entrepreneurial

For Michelle Wax ‘12 (BUS), happiness means embracing the pivot

Michelle Wax stands in front of large screen while giving TedX talk

Giving a TedX talk in Methuen, Massachusetts, in 2022. (Contributed photo)

The first time this magazine considered writing about Michelle Wax ’12 (BUS), it was three years after graduation and she had started a successful Boston-area company, Kitchen Millie, baking “two-bite cookies” that she sold at farmer’s markets before branching out to retail stores, restaurants, event catering, online sales, and a subscription service.

The next time Wax came on our radar, it was 2019 and she had left what was now two successful businesses in the hands of the teams she’d built to travel through all 50 states in her Jeep Wrangler. Despite having no film training, she interviewed hundreds of regular folks for “The American Happiness Project,” a documentary she later spun off into a coaching business.

Now, nearly a decade after this serial entrepreneur left her first day job to pursue a dream, she’s still going all in on the next big idea with her multifaceted business Everyday Vibrancy, which offers corporate happiness workshops, private dating and life coaching, networking and social events, and more — all aimed at helping people find themselves and connect with others.

Read on for more.