School of Business

Digital marketing icons. (Getty Images)

How Can We Get Your Attention?

A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers.

A student wearing a virtual reality headset watches live drone footage from a pilot flying a drone outside the Student Union during the Innovation Expo on Oct. 29. (Nathan Oldham/UConn Photo)

First Innovation Expo: Opportunities Abound on Campus

'We have such cool things going on on campus,' said biology major Greta Johnson, a volunteer at the event.

Courtesy of UConn Men's Football program

Aaron McLean ’19: Persistence, Determination Key

School of Business senior Aaron McLean from Southborough, Mass., is enjoying his last year on the UConn football team while simultaneously preparing for a career in business. In a recent interview he shared his dedication to hard work, his love of movies, and insight into the person who is his biggest sideline fan.

Blake Mather retired after 22 years at Goldman Sachs. Now, he is an adjunct professor and advisor to the UConn Student Managed Fund in Stamford, giving students the opportunity to gain practical experience in investment strategies. (Nathan Oldham / UConn School of Business)

Goldman Sachs Partner Leads New SMF in Stamford

Blake Mather, an adjunct professor and the advisor to the new Stamford SMF, has joined a prestigious group of UConn SMF advisers. He recently retired after 22 years at Goldman Sachs, during which time he served as a partner in the organization.

MBA student Junau Boucard '11 (BUS) at the Stamford Campus. (Nathan Oldham/UConn Photo)

MBA Student to Run New York Marathon for Children of Vietnam

Stamford MBA student Junau Boucard ’11 (BUS) was inspired to action by a School of Business field trip to Vietnam.

Colleagues working together. (Getty Images)

Professional, not Personal, Familiarity Works for Virtual Teams

When working with colleagues on a virtual team, knowledge of their professional backgrounds improves productivity, but knowledge of their personal life does not, says a new UConn study.

Engineering doctoral student Reza Amin presents the QRFertile concept to a panel of judges during the Wolff New Venture Competition. (Eric Olson for UConn)

Male Fertility Test Developers Win Venture Competition

Through the Wolff New Venture Competition, a pair of biomedical engineering doctoral candidates won $20,000 to further develop an in-home device to measure male fertility.

Timothy Folta, professor of management, leads a class at the Graduate Business Learning Center in Hartford. (Peter Morenus/UConn File Photo)

Industry-Academic Program to Grow Entrepreneurial Know-How

The new program will provide aspiring entrepreneurs working as academic or industry researchers with customized training to help turn their technologies into businesses and products.

Gerald Berkowitz, professor of plant science, will teach a new undergraduate course on cannabis horticulture, one of the first of its kind in the country. (UConn Photo)

Cannabis Course Responds to Industry Need

Plant science professor Gerry Berkowitz will offer a course on the horticulture of cannabis in the spring, to help prepare students for the burgeoning industry in medical marjuana.

(iStock image)

Research Series Draws Top Scholars in Entrepreneurship and Innovation

The Connecticut Center for Entrepreneurship & Innovation (CCEI) recently announced a research seminar series aimed at furthering professorial interest and expertise in entrepreneurship and innovation.