UConn Storrs

A flower opening to the sunlight, symbolizing the fresh start mindset.

Fresh Start Mindset a Powerful Marketing Tool

Marketing professor Robin Coulter says the fresh start mindset is deeply rooted in American culture, and plays a big role in marketing communications.

Khalid performs at the UCONNIC Music Festival in Storrs on April 12, 2018. (Eric Yang/UConn Photo)

Khalid Headlines UCONNIC Festival

Khalid performs at UConn’s first ever UCONNIC Music Festival. His visit included meeting with Jonathan XIV.

Akshayaa Chittibabu ’19 (CLAS) looks to use her Truman scholarship for graduate work in dual medical and public health programs. (Bri Diaz/UConn Photo)

UConn Junior Wins Prestigious Truman Scholarship

The biological sciences and sociology major hopes to pursue a career influencing global public health care.

Kiera Dalmass '19 (CLAS) at a mathematical statistics class on April 11, 2018. (Peter Morenus/UConn Photo)

Student-Athlete Strong: Kiera Dalmass

Honors student and statistics major Kiera Dalmass '18 (CLAS) is graduating a year early, so she can work on a master's during her final year of eligibility in women's lacrosse.

A new study finds that one size does not fit all students when it comes to parents helping with homework, and that parental involvement can be particularly beneficial for economically disadvantaged students. (Getty Images)

UConn Sociologist Upends Notions about Parental Help with Homework

A new study finds that one size does not fit all students when it comes to parents helping with homework, and that parental involvement can be particularly beneficial for economically disadvantaged students.

Mark Brand, professor of plant science and landscape architecture, with Aaonia berries growing at the Plant Science Research Farm on Aug. 9, 2012. (Peter Morenus/UConn Photo)

Horticulturist Wins Patents for Modified Black Chokeberry Cultivars

Prolific inventor and professor of horticulture Mark Brand was recently issued two patents for his novel black chokeberry plants. The new cultivars will be available in garden centers this spring.

The UConn Breakdance Club is a student-run organization that performs on campus and competes at the intercollegiate level. (Ryan Glista/UConn Photo)

UConn Breakdance

The student-run UConn Breakdancing Club performs around campus and competes at the intercollegiate level.

With a virtual reality headset on, junior Carina Zamudio ’19 (CLAS) spent part of a Friday afternoon trying to slay villains who were intent on breaching the security around a virtual castle. (Nathan Oldham/UConn School of Business Photo)

Lab Offers Chance to Experiment with Emerging Technologies

The OPIM Innovate Lab in the School of Business is designed to make emerging technologies accessible to students, faculty, and staff who want to learn new skills.

UConn wordmark.

UConn Reaches Tentative Agreement with Graduate Employee Union

The University and the union representing its graduate assistants have reached tentative agreement on terms for a new four-year contract.

A view of Dusseldorf, Germany. EUROBIZ students will do a three- to six-month internship in Germany, with a German company. (Getty Images)

New German Program will Prepare Students for Global Careers

UConn is launching a new dual-degree German immersion program to prepare students for a career in the global marketplace.