School of Business
UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands
The key to attracting new consumers is to conflict with their goals
With Fierce Work Ethic, Business Students Take First Place in American University Case Challenge
The case competition involved integrating artificial intelligence into Xylem Inc., an American water technology provider and Fortune 500 company, that does business in more than 150 countries.
UConn Business Students Help Landmark Harriet Beecher Stowe Center to Expand Its Audience, Thrive
'Their work helped the Stowe Center better understand trends and connect with visitors in smarter, more impactful ways'
Hartford, Stamford Campuses Open ‘Innovate Labs’ Where Technology, Fun, and New Skills Connect
Innovate Labs is part of the Digital Frontiers Initiative (DFI) at the School of Business. The program bridges academia and industry through cutting-edge research, innovation, and partnerships.
FinTech Grad Student Nick Savignano Earns Competitive International Business Fellowship
‘I’m going to give it my heart and soul!’
Tomorrow Today: Reimagining the College Experience at HackUConn 2025
'If you have an idea, if you want to create change within your local community, then this is the innovation competition for you'
UConn Online Grad Programs Lauded for Quality, Value for Veterans
National rankings for Nursing, Engineering, and Business as ecosystems of success for veterans
New NetWerx Initiative Brings Alumni Mentorship into the Classroom
Making those first steps onto a career path less intimidating and more rewarding
UConn, Wells Fargo Partnership Bringing Neurodiversity Workshop for Employers to Boston
No-cost, one-day program to be hosted by Loomis Sayles, focusing on end-to-end neurodiversity initiative design
U.S. News & World Report Ranks UConn’s Graduate Business Programs Among the Best Online
This year’s U.S. News ranking evaluated more than 1,600 online bachelor’s and master’s degree programs using metrics specific to online learning, including student engagement and program quality.