School of Business
Robert Bird: Legal Strategy is an Untapped Competitive Advantage for Companies
'Corporations that recognize this can unlock a storehouse of value creation that their rivals might miss'
HackUConn Turns Students into Problem Solvers
The annual hackathon brought together the Werth Institute, internal and external sponsors, and UConn’s Technology Commercialization Services
Policymakers, Business Leaders Say Sustainable Investing is Smart Investing
State Treasurer explored how investors can ensure no one is left behind through a just climate transition during a keynote address to UConn students and faculty
Equity Now Lecture Series Asks: ‘Is Sustainability Dead?’
Expert Says Climate Denialism Won’t Erase Growing Need for Change
Managers Can Help Their Gen Z Employees Unlock the Power of Meaningful Work − Here’s How
Work relationships matter, especially for Gen Z
UConn School of Business to Induct Five Distinguished Business Executives into ‘Hall of Fame’
'Their remarkable achievements, leadership, and dedication to service place them among the most distinguished executives in their fields'
UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands
The key to attracting new consumers is to conflict with their goals
With Fierce Work Ethic, Business Students Take First Place in American University Case Challenge
The case competition involved integrating artificial intelligence into Xylem Inc., an American water technology provider and Fortune 500 company, that does business in more than 150 countries.
UConn Business Students Help Landmark Harriet Beecher Stowe Center to Expand Its Audience, Thrive
'Their work helped the Stowe Center better understand trends and connect with visitors in smarter, more impactful ways'
Hartford, Stamford Campuses Open ‘Innovate Labs’ Where Technology, Fun, and New Skills Connect
Innovate Labs is part of the Digital Frontiers Initiative (DFI) at the School of Business. The program bridges academia and industry through cutting-edge research, innovation, and partnerships.