UConn Storrs

Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn Photo)

If You Slash the Price, They Will Come

But not all discounted items are equal, marketing researcher Joseph Pancras found, and some can even decrease a store’s profit margin.

Artist's rendition of the descent of the Pathfinder lander onto planet Mars. The lander will descend by parachute, and will be protected by airbags which will deflate upon impact. The three petals protecting the lander will open after it lands. In this rendition the petals are partially opened. (Photo by © CORBIS/Corbis via Getty Images)

Explosive Research: Eliminating ‘What Ifs?’ in Space Travel

UConn researchers are adapting methods for studying forces in earthly structures such as bridges and skyscrapers, for use in spacecraft.

American film producer and former film studio executive Harvey Weinstein. (Alex Wong/Getty Images)

Men At the Top Play By Different Rules

Is the answer more female CEOs, asks School of Business expert Gary Powell.

Mourners gather at the Oklahoma City National Memorial around chairs representing relatives killed during the 1995 bombing, on the day perpetrator Timothy McVeigh was executed, June 11, 2001. On the wall behind them, the time when the bomb was detonated is recorded at 9:01. (Joe Raedle/Getty Images)

Should the Vegas Mass Murder Be Memorialized?

'One of the real tensions is that by drawing attention to the killing, it also draws attention to the killer,' says geography professor Ken Foote, who has written a book about memorialization of place.

Bridget Oei performs an experiment with classmates in a chemistry lab. (Sean Flynn/UConn Photo)

Embrace Opportunity: A Day in the Life of Bridget Oei ’18

For researcher and dancer Bridget Oei '18 (CLAS), UConn offers a perfect mix of possibilities.

Living longer is one thing. Being healthy enough to enjoy it is another. (Getty Images)

Our Calculator Will Guess How Many Healthy Years of Life You Have Left

We are living longer than ever. But for how many of those years will we be healthy?

MASS MoCA, a contemporary art museum in North Adams, Massachusetts, is one example of how former industrial cities can attract jobs and tourists. (Beth J. Harpaz/AP Photo)

Op-ed: Gentrification? Bring it

Hartford will never become New York. But why not look to North Adams, Pittsburgh, or Columbus for examples of a different kind of gentrification?

The Skype a Scientist program has grown in 8 months from one graduate student in one UConn lab to thousands of scientists across 12 time zones and all 50 states. (Illustration by Kailey Whitman)

Skype a Scientist

A program to engage schoolchildren in science has grown in 8 months from one graduate student in one UConn lab to thousands of scientists across 12 time zones and all 50 states.

A view of construction along North Eagleville Road on Oct. 13, 2017. (Stephanie Reitz/UConn Photo)

Schedule Changes on North Eagleville Road Infrastructure Project

UConn has had to extend the schedule on the project due to unforeseen complications, including the need to break up and haul away massive amounts of underground rock.

Alexis Dudden, professor of history, discusses the political situation in Japan in UConn's Video Link studio. University Communications recently launched an experts database to help connect media to UConn experts in their fields. (Bret Eckhardt/UConn Photo)

New Tool Links UConn Experts and Media

Launched in October and currently in pilot phase, the database features an initial 50 faculty members across a range of academic disciplines.