Research & Discovery

Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn Photo)

If You Slash the Price, They Will Come

But not all discounted items are equal, marketing researcher Joseph Pancras found, and some can even decrease a store’s profit margin.

Artist's rendition of the descent of the Pathfinder lander onto planet Mars. The lander will descend by parachute, and will be protected by airbags which will deflate upon impact. The three petals protecting the lander will open after it lands. In this rendition the petals are partially opened. (Photo by © CORBIS/Corbis via Getty Images)

Explosive Research: Eliminating ‘What Ifs?’ in Space Travel

UConn researchers are adapting methods for studying forces in earthly structures such as bridges and skyscrapers, for use in spacecraft.

Mourners gather at the Oklahoma City National Memorial around chairs representing relatives killed during the 1995 bombing, on the day perpetrator Timothy McVeigh was executed, June 11, 2001. On the wall behind them, the time when the bomb was detonated is recorded at 9:01. (Joe Raedle/Getty Images)

Should the Vegas Mass Murder Be Memorialized?

'One of the real tensions is that by drawing attention to the killing, it also draws attention to the killer,' says geography professor Ken Foote, who has written a book about memorialization of place.

Living longer is one thing. Being healthy enough to enjoy it is another. (Getty Images)

Our Calculator Will Guess How Many Healthy Years of Life You Have Left

We are living longer than ever. But for how many of those years will we be healthy?

Students measure sugar kelp at the Yarish lab at the Stamford campus on Oct. 19, 2016. (Peter Morenus/UConn Photo)

Fueling the Future with Seaweed

UConn researchers are part of a federally funded project to boost seaweed production for use as a biofuel.

The Skype a Scientist program has grown in 8 months from one graduate student in one UConn lab to thousands of scientists across 12 time zones and all 50 states. (Illustration by Kailey Whitman)

Skype a Scientist

A program to engage schoolchildren in science has grown in 8 months from one graduate student in one UConn lab to thousands of scientists across 12 time zones and all 50 states.

Sam Stine '18 (CLAS) working at the Biodiversity Research Collections facility. (Sean Flynn/UConn Photo)

Old Specimens, New Insights

In UConn’s Biodiversity Research Collections, scientists, like detectives, are discovering new information about species today, even from specimens collected decades ago.

Sockeye salmon swimming in a hatchery in Idaho. (Natalie Forbes/Getty Images)

Fishing for New Antibiotics

A UConn chemist discovers a new mode of action for antibiotics, using antibacterial peptides found in fish.

Brian Aguilera '19 (CLAS) and Mallika Ghosh, assistant professor of cell biology, with microscope images of tunneling nanotubes at UConn Health. (Peter Morenus/UConn Photo)

International Student Embraces Research Opportunities at UConn

Colombia native Brian Aguilera '19 (CLAS) was one of a select group taking part in a new research program for undergraduates to work with faculty at UConn Health.

Steven Wisensale, professor of human development and family studies, watches a baseball game in Japan. (Chris Moore for UConn)

Coveted Class: Baseball and Society: Politics, Economics, Race, and Gender

Human development and family studies professor Steven Wisensale has designed a curriculum about baseball that isn’t a softball.