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A new UConn Rudd Center study shows that healthy lifestyle messages in food ads can make unhealthy products seem healthier to children.

‘Health Halo’ Effects of Food Ads Can Mislead Kids

A new UConn Rudd Center study shows that healthy lifestyle messages in food ads can make unhealthy products seem healthier to children.

The UConn wordmark, in white on a navy background.

A Message from President Herbst About the Budget

The bipartisan budget agreement includes a $143 million reduction in state funding for UConn, while less than the cut that was previously proposed is still a very steep reduction, says Herbst.

Student-athlete Heidi Druehl, Women’s Soccer, speaks with her academic counselor Ingrid Hohmann about an upcoming exam she will need to take while traveling with the team. (Sean Flynn/UConn Photo)

Student-Athlete Strong: Heidi Druehl

'UConn has helped shape my life by allowing me to find my real passion.'

Horsebarn Hill. (Peter Morenus/UConn Photo)

Flocking to Storrs: A Birder’s Tour of Campus

From UCONN MAGAZINE: Ornithology professor Margaret Rubega said 'birds are everywhere.' Then she proved it.

Stephen Sam ‘19 9 p.m. Studying with peers in ScHOLA²RS House Learning Community in Next Gen Hall. (Sean Flynn/UConn Photo)

Discover Your Passion: A Day in the Life of Stephen Sam ’19

This computer science major has his eyes set on working for a 'technical giant' such as Apple or Google after he graduates.

Former medical students with Dr. Susan Levine.

Following in the Footsteps of Physicians for Human Rights

This fall UConn School of Medicine students are starting the UConn Immigration Rights Initiative (UIRI) to assist asylum seekers in their pursuit of safe haven in the U.S. Learn how their advocacy efforts have been guided by the internationally renowned Physicians for Human Rights, winners of the 2017 Dodd Prize who are set to be honored Nov. 2-3 at UConn and UConn Health.

Refugees fleeing Cambodia in 1989. The Khmer Rouge genocide and Vietnamese occupation from 1979 to 1989 forced many Cambodians to flee to neighboring countries.(Peter Turnley/Corbis/VCG via Getty Images)

Resilience in the Face of Evil

Social work professor Megan Berthold says people who survive human rights violations and trauma often have enormous strength and resilience.

The Huskies celebrate after an 8-0 win against Massachusetts on Oct. 1. There was more to celebrate last Saturday, when the UConn team was crowned Big East Regular Season Champions for the 17th time in program history, after defeating Georgetown 10-0 at the Sherman Family Complex. (Stephen Slade '89 (SFA) for UConn)

Huskies Win Big East Field Hockey Regular Season

This is the 17th time in the history of the program that the team has been named regular season champions.

Engineering researcher Thanh Nguyen holds a slide loaded with microparticles just a few hundred microns in size that are shaped into thousands of silicone molds using a new 3-D fabrication technique. (Sean Flynn/UConn Photo)

New 3-D Fabrication Technique Could Deliver Multiple Doses of Vaccine in One Shot

'In the developing world, that might be the difference between not getting vaccinated and receiving all of your vaccines in one shot.'

Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn Photo)

If You Slash the Price, They Will Come

But not all discounted items are equal, marketing researcher Joseph Pancras found, and some can even decrease a store’s profit margin.